Zen'App: building a mobile insurance product from scratchFirst insurer in the market to issue a fully digital contractRead the case study- Digital product ownership
- Channel launch & growth
- Marketing operations & analytics
- Digital sales enablement
I build digital products, then I make them sell.
Product ownership and growth strategy for companies launching digital channels in Central Africa.
Let's talk0Years
Building digital channels in the CEMAC market
0st in Central Africa
Online insurance sales platform, launched and scaled
End-to-end
Scoping, dev management, launch, adoption, revenue
Zenithe Insurance had no mobile presence and no local model for what a digital insurance journey should look like. I scoped the product, managed the build, designed the biometric contract flow and the mobile money payment rails, and took it to market.
About
The Dasdores Way
I'm Larissa Bongam, a digital product owner and growth strategist based in Douala.
For the last nine years I've worked at Zenithe Insurance, where I did something most digital marketers never get to do: I built the product I was asked to sell.
More about meServices
What I can do for you
- 01Digital Product OwnershipFor companies building an app, platform or digital channel without an internal product owner.Read more
- 02Digital Channel Launch & GrowthFor companies with a platform that isn't producing revenue.Read more
03Marketing Operations & AnalyticsFor companies who can't answer “what did that campaign earn us?”Read more- 04Digital Sales EnablementFor companies whose commercial team won't use the new channel.Read more
Selected work
Three case studies
Zen'App: building a mobile insurance product from scratchFirst insurer in the market to issue a fully digital contractRead the case studyCentral Africa's first online insurance sales platform20% month-on-month lead growthRead the case studyBuilding the digital performance infrastructure15% conversion rate improvement through structured testingRead the case studyProcess
How an engagement runs
Week 1 
01Diagnose
Before any spend, I map the funnel and find where prospects are leaking out. No recommendations until I can show you the leak.
Weeks 2–3 
02Scope
I write the technical brief myself — functional scope, user journeys, payment flows, and the failure paths nobody demos.
Ongoing 
03Build
I manage the developers and external partners through build cycles, and coordinate the integrations: mobile money, APIs, core systems.
Weeks 1–2 
04Launch
Acceptance testing, launch planning and market rollout — including the partner briefings and the internal onboarding.
Continuous 
05Instrument
Dashboards, attribution and A/B frameworks, then training your team so the channel keeps producing after I leave.